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utorak, 1. ožujka 2016.

Colgate


Super Bowl 2016: Colgate Ad



#EveryDropCounts is the latest Colgate project focused on saving water while brushing our teeth, by turning off the faucet. It is a very good commercial, showing that it does not take a lot to help and save the community we live in.Drop by drop, one by one, we can solve this
problem, and protect one of the most vital ingredients for human existence. 
It is often said that we don't appreciate what we have, until it is gone. Well, it turned out to be true in so many cases and wasting water is definitely one of them. Taking it for granted, not realizing how lucky we are to have it, will cause it to eventually be taken away, in some point.

I like when successful companies who have a big influence and a stronger voice, use 
social media, as a very effective way, to make a difference and try to make this world a better place for living. 

Colgate is founded 210 years ago and they still are making an effort to improve health, education, 
and take actions to save the planet to prove that their slogan  "World of Care" is more 
than just a set of meaningless and empty words.

This video has some good comments as "awesome"or "great commercial"
but as we all know it is easier to say something discouraging than to show support, so I am not surprised to read comments such as "Do they realize that they are WASTING WATER to make this commercial."
It is published about a month ago,and I like it, it is short but effective ad and the best thing is, that is  released during Super Bowl and watched by millions of people around the world.

Use social media for a good cause, spread the word, because it is not the Earth 
that needs us, it is us who need the planet Earth.

Protect it and make a difference.








                                                                                 

ponedjeljak, 22. veljače 2016.

Coca-Cola



Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. The key of growth and considerably increased power over the years, Coke owns to clever and unique advertising.
Because I chose YouTube as a social media for promoting a business, I will base most on ads in the form of videos.


YouTube is a very good social media, chosen to promote products or services in the most effective ways. Video has inspiring clips, little but efficient text, and good music which follows all that, giving it a full explosion of senses. 
 This video of Coca Cola is posted only one day ago and it already has 11,923 views.
Taste the feeling is a unique and very good name for this ad, and my personal opinion is that Coca Cola has one of the best advertisements.

Because they understood the importance of promotion, Coca-Cola takes dominance in the world of soft-drink market and make sure by posting new ads quite often, that their No.1 place is strong, stable and secured.





My first blog


 My name is Sandra Arnautovic, I am a student at International Burch University, Department of Management. This blog is called Sandra's blog and is created to post about companies and their advertisements particulary on YouTube.

YouTube is one big social media, used for video-sharing and a very good and effective way to promote a businesses. I will try to post regulary about this and to make it as interesting as possible.