Colgate

Super Bowl 2016: Colgate Ad

#EveryDropCounts is the latest Colgate project focused on saving water while brushing our teeth, by turning off the faucet. It is a very good commercial, showing that it does not take a lot to help and save the community we live in.Drop by drop, one by one, we can solve this
problem, and protect one of the most vital ingredients for human existence. 

It is often said that we don't appreciate what we have, until it is gone. Well, it turned out to be true in so many cases and wasting water is definitely one of them. Taking it for granted, not realizing how lucky we are to have it, will cause it to eventually be taken away, in some point.

I like when successful companies who have a big influence and a stronger voice, use 
social media, as a very effective way, to make a difference and try to make this world a better place for living. 

Colgate is founded 210 years ago and they still are making an effort to improve health, education, 
and take actions to save the planet to prove that their slogan  "World of Care" is more 
than just a set of meaningless and empty words.

This video has some good comments as "awesome"or "great commercial", 
but as we all know it is easier to say something discouraging than to show support, so I am not surprised to read comments such as "Do they realize that they are WASTING WATER to make this commercial."
It is published about a month ago,and I like it, it is short but effective ad and the best thing is, that is  released during Super Bowl and watched by millions of people around the world.

Use social media for a good cause, spread the word, because it is not the Earth 

that needs us, it is us who need the planet Earth.

Protect it and make a difference.